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RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team.
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RVCA is brainchild of founder PM Tenore, created as a design-driven lifestyle brand to exist beyond the limitations of traditional action sports apparel, to be worn be like-minded individuals not confined by separate subcultures and moving fashions!

Established to promote the genuine integrity of subcultures while simultaneously giving back to the community. For RVCA it is about today, tomorrow and life as the big picture! It is about inspiring the next generation, providing something of substance and culture!